About to

Moora is your silly being.

Inspired by a popular Hindi film song,

Moora embodies a person who is raw, uninhibited, sassy and young at heart.

They are themselves - fearless and unstoppable.

They walk the streets and run wild and free.

They carry their heart on their sleeves.

They are everywhere around you.

They, You, I, We

(We) are MOORA

Hand Block Printing

Hand Block prints are a symbol of pride for India, as the age-old technique of dyeing and colouring a fabric using wooden blocks has been refined over generations. India have many different type of block printing techniques and designs and each block print illustrates India's rich and diverse heritage and rich culture.

Dabu Printing

Dabu printing is a traditional art and a laborious process of dyeing and printing that produces extraordinary print materials with a distinct appeal. This type of mud-resist hand-block printing is predominantly found in the Indian state of Rajasthan. Dabu printing is a labor-intensive procedure that involves numerous people and multiple phases of printing, washing, and dyeing. Describe a product, share announcements, or welcome customers to your store.

Artisan Made

Moora offers handcrafted apparel created by rural artisans from across India. Every saree is made with a lot of passion and hard work by the artisans.

Slow Fashion

We aspire to bring the timeless and finest creations that will be a lasting part of your wardrobe by combining fashion with sustainability as we rethink our relationship with fashion.

Made in India

We celebrate Indian hand-crafted yet timeless art and the technique of crafting beautiful textiles using traditional techniques that emerged in India more than 450 years ago.

Follow us on Instagram